"If you're a photographer, filmmaker, CD or AD and interested in advertising work, and/or if you've enjoyed Doug Pray's previous documentary films Hype!(about Seattle Grunge) or Scratch (about DJ Culture), you'll want to check out his new one, Art & Copy."
Synopsis:
"ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”);
Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform a slogan into a pop culture catch phrases....'The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.'"
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